Value → Viral
Most people with real expertise produce content nobody watches — not because the substance is weak, but because the first two seconds give nobody a reason to stay. Paste what you do below and get ten ranked hooks, a script scaffold, and a score that tells you which one is worth filming.
Paste a hook, title, or first line you've already written. This measures it against the same five components and tells you which one is weakest — it won't rewrite it for you, and it won't pretend a weak line is strong.
Short-form platforms rank by how much of a video people watch. A viewer lost at second one is lost permanently, and no amount of quality later recovers them. The hook is not decoration — it is the whole distribution mechanism.
"Grow your business" is invisible. "The pricing email that got me a 40% raise" is not. Generic language reads as advertising; specific language reads as information worth someone's attention.
The same expertise can be opened as a contrarian claim, a direct callout, or a live demonstration. Different openings find different audiences. Testing them is cheaper than guessing.
Method
Every hook the engine produces is built from one of these structures — not from a generic template. Different structures work on different platforms and for different audiences, which is why you get all ten and a scored ranking rather than one suggestion.
Challenges a belief the audience holds. Disagreement produces replies, and replies produce reach.
Confirms an answer exists, then withholds it. An unresolved loop is uncomfortable to scroll past.
Opens on a command. Imperatives are hard to ignore and read as earned confidence.
Promises proof instead of opinion. Strongest when you can genuinely show the work on screen.
Loss aversion. People move faster to avoid a loss than to chase an equal-sized win.
Leads with the outcome, then rewinds. Highest retention when the result is visually provable.
I take a real post that worked, break down exactly why the opening held, and show the rewrite. No course pitch, no "5 tips" listicles. Unsubscribe in one click.